Recientemente diseñando en Casa Bien. Graphic designer¹ and ilustrator from Puerto Rico, based in Barcelona.
Recently designing at Casa Bien.
EIT Urban Mobility
Barcelona
2025
Gender Equity Report
EIT Urban Mobility
Barcelona
2025
Editorial
Digital + físico
Diseño + maquetación Info
Editorial
Digital + print
Design + layout
Diseño del informe de equidad de género para el Departamento de Movilidad Urbana del Instituto Europeo de Innovación y Tecnología (EIT), para su programa Supernovas. Evolucionamos la línea visual existente del programa y creamos un sistema propio de gráficas y maquetación para acompañar los datos del informe. El resultado es una pieza navegable digitalmente, con posibilidad de bajada a físico y pensada para futuras ediciones.
Design of the gender equity report for the Urban Mobility department of the European Institute of Innovation and Technology (EIT), for their Supernovas program. We evolved the existing visual identity and created a new system of charts and layouts to accompany the report's data. The result is a interactive digital publication, with the option to produce a print version, designed with future editions in mind.
Design of the gender equity report for the Urban Mobility department of the European Institute of Innovation and Technology (EIT), for their Supernovas program. We evolved the existing visual identity and created a new system of charts and layouts to accompany the report's data. The result is a interactive digital publication, with the option to produce a print version, designed with future editions in mind.
① Versión física. ② Desarrollo de íconos. ③ Gráfica A. ④ ⑤ ⑥ Detalles. ⑦ Versión digital. ⑧ Gráfica B. ⑨ Brochure.
① Print version. ② Icon design. ③ Graphic A. ④ ⑤ ⑥ Details. ⑦ Digital version. ⑧ Graphic B. ⑨ Brochure.
Arianna Giménez Beltrán
Barcelona
2025
Póster
68x101cm
Diseño Poster
68x101cm
Design
Póster para el cortometraje 'Cremada' de la directora Arianna Giménez Beltrán, protagonizado por Lídia Casanova, y mostrado en el Festival Internacional de Cine de Huesca, el Festival Internacional de Cinema de Xixón y el Fest Film Festival, entre otros. Para el diseño, evaluamos capturas del corto y trabajamos distintas propuestas que aludieran sutilmente a la simbología de la quemadura.
Poster for the short film 'Cremada' by director Arianna Giménez Beltrán, starring Lídia Casanova, screened at the Huesca International Film Festival, the Xixón International Film Festival, and the Fest Film Festival, among others. For the design, we reviewed stills from the short and developed different concepts that subtly referenced the symbolism of a sunburn.
Poster for the short film 'Cremada' by director Arianna Giménez Beltrán, starring Lídia Casanova, screened at the Huesca International Film Festival, the Xixón International Film Festival, and the Fest Film Festival, among others. For the design, we reviewed stills from the short and developed different concepts that subtly referenced the symbolism of a sunburn.
① Póster oficial. ② Pruebas de recursos. ③ Out in the wild. ④ ⑤ ⑥ Alternos.
① Oficial poster. ② Asset tests. ③ Out in the wild. ④ ⑤ ⑥ Alternates.
Abanca
Barcelona
2025
Tú NX Card
Abanca
Barcelona
2025
Campaña
Multiples soportes
D.A + gráfica Campaign
Multiple formats
A.D + Design
Campaña desarrollada para promocionar la tarjeta Tú NX de Abanca. Dirigida a gente joven y viajeros, creamos un universo visual con activaciones que conectan ambos perfiles. Narrativa desarrollada por Jordi Martínez.
Campaign developed to promote Abanca's Tú NX card. Aimed at young people and travelers, we created a visual universe with activations that connect both profiles. Narrative developed by Jordi Martínez.
① ② Recursos. ③ MUPI. ④ Copies. ⑤ Activación mosquetón. ⑥ Soportes.
① ② Assets. ③ OOH. ④ Copies. ⑤ Carabiner activation. ⑥ Formats.
Abanca
Barcelona
2024
Invitations
Abanca
Barcelona
2024
Línea gráfica
Digital + físico
Diseño + D.A Info
Visual identity
Digital + print
Design + A.D
Gráfica para eventos especiales organizados por Abanca Privada, dirigida a una selección exclusiva de clientes. Aplicada principalmente en formato digital y para los eventos más destacados preparamos también formatos físicos.
Visual identity for a series of special events organized by Abanca Privada, aimed at a select group of exclusive clients. Applied mainly in digital formats, we designed and produced print formats for the most notable events.
Visual identity for a series of special events organized by Abanca Privada, aimed at a select group of exclusive clients. Applied mainly in digital formats, we designed and produced print formats for the most notable events.
① Formato digital. ② Elementos. ③ Invitación física. ④ ⑤ Detalles. ⑥ Conjunto. ⑦ Caja.
① Digital format. ② Elements. ③ Physical invitation. ④ ⑤ Details. ⑥ Set. ⑦ Box.
Abanca
Barcelona
2025
UI/UX
Web
D.A + Diseño UI/UX
Web
A.D + Design
Rediseñamos el design system y la dirección de arte de Abanca. Una empresa de este tamaño necesitaba algo fácilmente escalable: un sistema que sus equipos pudieran aplicar por su cuenta, de lo digital a lo impreso, de la comunicación interna a la externa, y que conviviera con las campañas que van saliendo durante el año. La prioridad era el rediseño de la web, así que todo creció a partir de ahí. También creamos un estilo de ilustración basado en el mismo sistema para unificar sus distintas comunicaciones, y preparamos una guía sencilla de dirección de arte fotográfica para que puedan seguir produciendo assets de forma autónoma.
We redesigned Abanca’s design system and art direction. A company this size needed something easily scalable: a system their teams could apply on their own, from digital to print, from internal to external communications, and that could live alongside the campaigns running throughout the year. The new website was the main priority, so everything grew from there. We also created an illustration style built on the same system to bring their different communications together, and prepared a simple photography art direction guide so they could keep producing assets independently.
We redesigned Abanca’s design system and art direction. A company this size needed something easily scalable: a system their teams could apply on their own, from digital to print, from internal to external communications, and that could live alongside the campaigns running throughout the year. The new website was the main priority, so everything grew from there. We also created an illustration style built on the same system to bring their different communications together, and prepared a simple photography art direction guide so they could keep producing assets independently.
① Detalle. ② Figma File. ③ Desktop. ④ Responsive. ⑤ Detalle. ⑥ Variantes. ⑦ Banners. ⑧ ⑨ Ilustraciones. ①⓪ Componentes. ① Detail. ② Figma File. ③ Desktop. ④ Responsive. ⑤ Detail. ⑥ Variantes. ⑦ Banners. ⑧ ⑨ Illustrations. ①⓪ Components.
Klosura
Barcelona
2026
UI/UX
Web
Diseño UI/UX
Web
Design
Rediseñamos la página web de Klosura, una empresa de CRM que integra la IA para gestiones inmobiliarias. El cliente común no entendía el producto al navegar la web, hicimos un estudio de competencia y retrabajamos el journey y la comunicación para solucionarlo. Aprovechamos y evolucionamos los assets de marca para actualizarlos, creamos version mobile y lo adaptamos a dark mode.
We redesigned the website for Klosura, a CRM company that integrates AI for real estate management. The average customer didn't understand the product when browsing the site, so we ran a competitor analysis and reworked the journey and messaging to fix this. We also refreshed and evolved the brand assets, built a mobile version, and adapted it to dark mode.
We redesigned the website for Klosura, a CRM company that integrates AI for real estate management. The average customer didn't understand the product when browsing the site, so we ran a competitor analysis and reworked the journey and messaging to fix this. We also refreshed and evolved the brand assets, built a mobile version, and adapted it to dark mode.
① Detalle. ② Cards. ③ ④ Assets. ⑤ Dark mode. ⑥ Landing. ⑦ Mobile. ⑧ Web.① Details. ② Cards. ③ ④ Assets. ⑤ Dark mode. ⑥ Landing. ⑦ Mobile. ⑧ Web.
Leyma
Barcelona
2026 Cereal Milkshakes
Leyma
Barcelona
2026
Packaging
Envase + agrupadora
Ilustración Info
Packaging
Bottle + multipack
Ilustration
Evolucionamos a Leymita, la mascota de la marca gallega Leyma, para adaptarla a una nueva línea de batidos de cereales. Buscando acercarnos a los niños, su público principal, reimaginamos a leymita de pequeña: chiquita y juguetona. Para el empaque, aprovechamos uno de los pilares de la marca, su heritage, creando un diseño minimal y retro que la diferenciara del resto del lineal. Trabajado junto a Maria Berlanga.
We evolved Leymita, the mascot of Galician brand Leyma, to adapt her for a new line of cereal milkshakes. Aiming to connect with children, the brand's main audience, we reimagined Leymita as a calf: small and playful. For the packaging, we drew on one of the brand's core strengths, its heritage, creating a minimal, retro design that would set it apart on the shelf. Developed alongside Maria Berlanga.
We evolved Leymita, the mascot of Galician brand Leyma, to adapt her for a new line of cereal milkshakes. Aiming to connect with children, the brand's main audience, we reimagined Leymita as a calf: small and playful. For the packaging, we drew on one of the brand's core strengths, its heritage, creating a minimal, retro design that would set it apart on the shelf. Developed alongside Maria Berlanga.
① foto 1. ② foto 2. ③ foto 3.① Photo 1. ② Photo 2. ③ Photo 3.